Psychologists have issued a warning to anyone that owns a Labubu doll.
If you have been living under a rock, the latest Gen-Z crase seems to be the fluffy and slightly ugly dolls, known as Labubu dolls. The cool kids seem to be attaching them to their bags and clothing, collecting different ones and exchanging them with their friends.
‘Trinket culture’ seems to be alive and well and let’s be honest, it’s not exactly a new trend – beanie babies, i’m looking at you.
Daniel Fisher, Head of Categories at shopping marketplace Whatnot, has shared a huge spike in the market for collectable items, such as Labubus – that the sales have increased 300% every month since March 2025.