In this amazing tale of the power of social media, Mark Cropp, a young man New Zealand, found himself at a crossroads after serving a two-year, three-month sentence for a botched drug deal.
During his time behind bars, Mark, desperate for a fresh start upon release, made a decision that would profoundly impact his life.
One night in his jail cell, heavily intoxicated on homemade alcohol made from fermented apples, bread, and sugar, Mark and his brother made a pretty life-altering decision…
In a haze, they decided to tattoo Mark’s face with his nickname using a makeshift ink that was made from toothpaste and melted plastic knives and forks. The resulting giant black tattoo, boldly spelling “Devast8” across his jaw and lower face, would eventually become a symbol of regret.