Netflix’s marketing for the final season of Stranger Things has taken an unusually immersive turn. In the first episode of Season 5, a “missing teen” poster appears, announcing that Jane Hopper — alias for the show’s central character Eleven — is missing. The poster shows a photo of her, the date of disappearance as June 13, 1986, and a contact number for the public: 765-303-2020.
What sets this apart is that the number is reportedly active. Viewers who dialled it heard a pre-recorded message purportedly from the fictional Hawkins Police Department. The message warns that the town of Hawkins is under lockdown following a 7.4-magnitude earthquake and urges callers to help locate Jane Hopper, identifying her disappearance as a priority. The voicemail ends abruptly after the plea.
The return of this number is part of a larger teaser campaign suggesting that Jane’s vanishing is not simply a plot device but intended as a story event with real-world engagement. The poster also includes a reward for information and raises questions about who is truly behind the search for her — the official authorities, a task force, or something darker. Netflix captioned the poster with the cryptic question: “Who’s really looking for Jane Hopper?”
Within the universe of Stranger Things, the poster implies that in the world of the show, Eleven has disappeared, and Hawkins is under strict emergency control. The presence of a working phone number provides a tangible link between the fictional story and the real world, creating a sense of urgency and intrigue around the character’s fate.