Elon Musk has urged his 226 million followers on X to cancel their Netflix subscriptions, escalating a fast-building boycott call tied to renewed controversy around the animated series Dead End: Paranormal Park and online claims about the show’s creator, Hamish Steele. The Tesla and SpaceX chief amplified cancellation posts throughout 30 September and 1 October, first replying “Same” after a user shared a screenshot of ending their account and then posting an explicit appeal: “Cancel Netflix for the health of your kids.” Musk also wrote “This is not ok” in response to a clip of the series recirculating on social media, sharpening the focus of the row over LGBTQ+ representation in children’s programming and the limits of cultural campaign tactics driven by high-profile influencers.
The burst of posts formed a clear sequence. Late on 30 September, Musk engaged with a cancellation screenshot by writing “Same,” signalling he had personally ended his subscription. On the morning of 1 October, he added the broader call — “Cancel Netflix for the health of your kids” — to his feed, where it drew millions of views within hours and was picked up by conservative accounts encouraging followers to do the same. Musk’s reach on X has been central to the attention: coverage noted that his audience stands at about 226 million, a scale that can rapidly convert one user’s complaint into a trending campaign.
The controversy reignited around Dead End: Paranormal Park, a 2022 Netflix animated series featuring a transgender teen protagonist that was cancelled after two seasons in 2023 but remains available to stream. After Libs of TikTok resurfaced a short clip from the show, Musk added his comments, and supporters began framing the series as evidence of what they called inappropriate messaging for children. Business press and trade outlets underscored that the programme is no longer in production, a detail that did little to blunt the momentum behind the boycott calls as screenshots and short videos circulated widely.
In parallel, Steele faced accusations over a separate social-media post purportedly made after the 10 September killing of conservative activist Charlie Kirk. Screenshots amplified by critics suggested Steele had mocked the death; Steele publicly rejected those claims and said the narrative being pushed about his remarks and the show’s promotion was untrue. On Bluesky, he wrote: “It’s all lies and slander! Netflix is NOT promoting at the moment!” and indicated he had received a wave of abuse. His denial became a central part of the downstream coverage as the creator tried to rebut the premise of the boycott while acknowledging the online hostility the dispute had unleashed. This is not ok https://t.co/dFTWYYm83A — Elon Musk (@elonmusk) September 30, 2025