A Dairy Queen in Kewaskum, Wisconsin, went viral after its outdoor sign displayed messages like “Merry Christmas”
and free sundaes for veterans. While some praised the gesture, others criticized it as “politically incorrect,” igniting debate online.
Owner Kevin Scheunemann defended the sign, saying it reflected his personal beliefs and desire to honor veterans.
Supporters applauded his boldness, while critics argued the wording could feel exclusionary. The split